Most spa membership programs don’t die at sign-up. They die in month four. A client signs up full of good intentions. They come in twice. Then life gets busy and they skip a month. Eventually they spot the charge on their statement and think, “I’m paying for something I’m not using.” The next call your … Read more
It is a busy Saturday with chairs full, staff running and clients waiting, but somewhere in the back of your mind a question is nagging: “How are we doing this month compared to last?” You could log into the dashboard, apply filters and pull a report. Or you could just ask on WhatsApp and get … Read more
You had a full schedule today. Three colours, two cuts, a keratin treatment. Then one client did not show. Then another. By the end of the day, you had lost two hours of revenue and your stylist sat idle during your busiest period. If this sounds familiar, you are not alone. Salon No-shows are one … Read more
Have you ever wondered why some clients don’t return to your salon even after saying they enjoyed the service? This happens more often than you might think. A research article in Harvard Business Review shows it costs five times more to attract a new customer than to retain an existing one. Retention is also more … Read more
In today’s fast-paced world, acquiring new customers is always more difficult than retaining existing ones, especially in the beauty industry. On average, these repeat customers are responsible for a whopping 40% of revenue. But that being said, as a salon owner, you need to understand that long-term customer relationships don’t happen overnight. If you want … Read more
You plan to open a brand-new Salon and Spa studio, but before you do, take some time to understand the pain points that can eventually cause your money to bleed. You must have a clear understanding of how much revenue must be generated to reach break-even and be profitable. According to The Hindu, India is … Read more
