Have you ever wondered why some clients don’t return to your salon even after saying they enjoyed the service? This happens more often than you might think. A research article in Harvard Business Review shows it costs five times more to attract a new customer than to retain an existing one. Retention is also more … Read more
In today’s fast-paced world, acquiring new customers is always more difficult than retaining existing ones, especially in the beauty industry. On average, these repeat customers are responsible for a whopping 40% of revenue. But that being said, as a salon owner, you need to understand that long-term customer relationships don’t happen overnight. If you want … Read more
You plan to open a brand-new Salon and Spa studio, but before you do, take some time to understand the pain points that can eventually cause your money to bleed. You must have a clear understanding of how much revenue must be generated to reach break-even and be profitable. According to The Hindu, India is … Read more
