Driven by technology, sustainability, and customized client experiences, the salon industry is changing quickly. Learn about the top 2025 salon trends that will influence salon operations going forward, enabling you to remain competitive and satisfy growing customer demands.
The transformation that the salon industry has undergone in recent years is picking up pace. According to the Salon Market Report – Global Forecast 2025-2030, the global salon market is expected to grow from $297.07 billion in 2024 to $469.48 billion by 2030. The expected annual compound growth rate (CAGR) is 7.78%.
This is a result of many important factors like tech-driven experiences, customer preferences, and an increasing leaning toward choosing sustainable salons. Salon and spa owners must track emerging trends to stay competitive in the evolving beauty industry. This is especially true for small to medium-sized enterprises.
Here are five emerging salon trends that are shaping the future of the salon industry.
1. Hyper-Personalization
Hyper-personalization deals with the customisation of goods and services to each customer’s specific requirements. To be able to offer a genuinely tailored experience, the salon should look beyond the usual. They should consider individual preferences, historical behaviour, and particular requirements of its customers. A strong client-professional relationship ensures personalized service.
Why It Matters
Client Engagement: McKinsey & Company’s Next in Personalization 2021 Report states that 71% of customers want personalized interactions with businesses. On the other hand, 76% of clients become irritated if their expectations aren’t fulfilled.
Competitive advantage: Personalized services help salons stand out in a crowded industry by encouraging customer loyalty while promoting recommendations. The same study also states that high-growth businesses can see an increase in revenue by 40% when compared to slower-growing enterprises. This is possible if the high-growth businesses are taking personalization initiatives.
Actionable Strategies
- Utilize Client Profiles: There are many benefits of having a salon management system. They include capturing each client’s service history, preferences, and feedback. This can help the professionals offer clients individualized experiences.
- Make Use of AI Tools: With the advent of AI, it has become easier to analyse large amounts of data. This can help with customer data analysis. Based on this, the professionals can offer tailored services and product recommendations.
- Provide Tailored Packages: Creating customized service packages for brides for their wedding preparations gets in a certain clientele group. Seasonal treatments for skin and hair can aid in getting more customers.
2. Phygital Client Experiences
Phygital (physical + digital) combines in-salon services with digital interactions. It also addresses the modern consumer’s demand for integrated experiences by enhancing both convenience and engagement. This can include post-appointment care through messaging platforms and virtual check-ins through customer relationship management (CRM) software. The follow-up can offer advice on at-home upkeep that can help brand recall.
Why it matters
Omnichannel Client Engagement: Salons are now integrating digital solutions with in-person services to create a smoother customer experience. By maintaining communication with clients before, during, and after their visit, these tools help salons deliver a more personalized experience.
Client Convenience: According to a report published in SalonToday, 42% of consumers prefer online booking because of the convenience it offers. To improve the client experience, digital ease is essential for scheduling appointments, seeing portfolios, and locating available stylists.
Actionable Strategies
- Online booking systems: Put in place a simple-to-use system that allows clients to choose services, make appointments, and get quick confirmations.
- Virtual Consultations: Offer online consultations before the appointments to better understand customer demands while offering a more personalized in-salon experience.
- Digital Follow-Ups: Use automated messaging tools to deliver customized product recommendations, post-appointment care advice, and satisfaction questionnaires to maintain customer engagement.
3. Sustainability as a Norm
The phrase “sustainability” has become essential in all industries. It refers to using eco-friendly practices in salons, like leveraging “green” products, boosting energy efficiency, and cutting down waste. This change is in line with consumers’ increased awareness and their desire for brands that put environmental responsibility first. Clients favour sustainable salons using energy-efficient practices and zero-waste products.
Why It Matters
Consumer Choice: A Google Cloud survey found that 66% of shoppers actively seek eco-friendly brands, and 55% are willing to pay extra for sustainable products.
Customer Loyalty, Higher Profits: Studies show that 70% of consumers are willing to spend more on sustainable beauty services, potentially boosting profit margins for eco-conscious salons. Projections suggest that sustainable salons could experience annual revenue growth of 10-30% compared to traditional salons.
Actionable Strategies
- Eco-Friendly Products: Shift to offering organic, cruelty-free, and sustainably packaged products.
- Energy and Water Conservation: Install energy-efficient lighting, use eco-friendly appliances, and implement water-saving techniques to reduce resource consumption.
- Waste Reduction Programs: Establish recycling initiatives and collaborate with organizations specializing in sustainable waste management.
4. Embracing Technological Innovations
The way salons operate and interact with clients is evolving due to advancements in automation, artificial intelligence (AI), and augmented reality (AR). AI-driven tools help salons offer personalized product recommendations for skincare, haircare, and other beauty treatments. Augmented reality is also becoming a key part of the beauty industry. According to Google, 43% of smartphone users expect beauty brands to incorporate AR experiences. This technology enables salons to offer virtual hairstyle and makeup try-ons, allowing clients to visualize their look before making a decision.
Why It Matters
Enhanced Client Experience: AI and AR provide personalized consultations and virtual try-ons, making it easier for clients to select the perfect style.
Smoother Operations: Automation streamlines booking, scheduling, and inventory management, freeing up salon staff to focus more on customer service.
Actionable Strategies
- Use Smart Tools: Invest in AI-powered devices and AR applications to offer services like virtual makeovers.
- Upgrade Salon Management Systems: Implement salon management software that tracks client preferences, manages bookings, and enhances operational efficiency.
- Stay Updated: Continuously explore and adopt emerging beauty technologies and digital solutions to maintain a competitive edge.
5. Focus on Wellness and Holistic Services
Studies show that wellness-driven businesses experience higher client retention and revenue growth. Customers see value in services that promote both beauty and overall well-being. The Global Wellness Institute projects that between 2023 and 2028, the global wellness economy will grow at a 7.3% annual rate. Clients prefer salons that offer wellness and holistic services. This approach combines the benefits of physical and mental wellness with conventional cosmetic treatments. Offerings could include holistic skincare treatments that combine dermatological care with relaxation techniques, detoxifying procedures like body wraps and facials, and nutritional consultations for better skin, hair, and overall wellness.
Why It Matters
Competitive Edge: By providing wellness-focused services, salons may set themselves apart and attract a wider range of customers looking for a more comprehensive approach to beauty and self-care.
Increased Revenue Potential: A salon can offer premium treatments as part of its wellness-focused services. Clients are willing to pay more for such services. By integrating holistic treatments, salons can diversify their offerings and boost profitability.
Actionable Strategies
- Introduce Wellness Treatments: Offer services such as scalp massages, aromatherapy, and stress-relieving facials to align with the wellness trend.
- Conscious Product Selection: Use and promote hair and skincare treatments infused with natural, health-conscious ingredients.
- Partner with Wellness Experts: Collaborate with nutritionists or wellness coaches to create holistic beauty packages that combine aesthetics with overall well-being.
How to Prepare for 2025: Practical Steps for Salon Owners
To stay competitive in the evolving salon industry, salon and spa owners must take proactive steps to integrate tech-driven experiences and sustainable practices. The future of the salon industry is shifting toward sustainability and tech-driven experiences.
Conduct Operational Audit
- Evaluate whether your current technology and tools support hyper-personalization and digital convenience.
- Identify areas where automation can cut costs and improve efficiency.
Train Staff on Emerging Technologies
- Provide training on AI-powered consultations, AR applications, salon automation, and customer relationship management (CRM) software.
- Invest in digital literacy programs to ensure employees can effectively utilize new technology.
Pilot Sustainable Initiatives
- Start small with paperless billing, e-receipts, and eco-friendly product alternatives.
- Monitor customer feedback and gradually expand sustainable practices.
Enhance Digital Presence
- Optimize your website for mobile bookings and a seamless user experience.
- Use social media to connect with clients through tutorials, virtual consultations, and live Q&A sessions.
Stay Updated on Industry Trends
- Follow reputable sources like Salon Today, Skin Inc, etc. for the latest updates on emerging salon trends.
- Attend trade shows and networking events to exchange insights with industry leaders.
Conclusion
Personalization, digital integration, sustainability, and health are vital for success in the constantly evolving salon sector. Companies that invest in innovation and embrace change are well-positioned for development, while those that avoid risk could fall behind. Start updating your salon by implementing small, focused changes that correspond with changing customer demands and technology-driven experiences. Provide your salon with tools and digital solutions that change with your client’s requirements to secure long-term success in a sector that is ever-evolving.
Further Reading & Resources:
Why Salon Billing Software is Important
Embracing Technology for Salons
